InternetTech's Transition to Woocomerce

Project Goals

The primary objective was to optimize Internet Tech’s operations, enhance their online sales process, and improve overall efficiency through centralized management, automated systems, and secure payment solutions. The project aimed to:

• Website Development and Maintenance:

• Build, customize, and maintain WordPress-based websites.
• Assign a project manager to handle task requests and ensure timely execution.

• Streamline Product Management:

• Implement a centralized system for consistent product updates across all websites.

• Automate Order Processing:

• Integrate APIs for seamless order fulfillment, particularly for FIFA coins.

• Enhance Payment Security:

• Establish secure payment methods with a robust verification process.

• Optimize Pricing Strategy:

• Develop a dynamic pricing model that adjusts based on buying prices and desired margins.

• SEO Optimization:

• Provide SEO services to enhance organic traffic from search engines like Google and Bing.

The Challenge

1. Multiple Websites, One Goal:
   Managing 11 websites with unique pricing, product updates, and diverse payment methods was a complex task for Internet Tech. The challenge was to maintain consistent pricing and product information across all sites, ensure a seamless customer experience, and manage various payment methods efficiently. The interdependence of these websites meant that an issue on one site could impact the entire network.
2. Verification and Compliance:
   There was a critical need for a robust user verification process, especially for credit card payments, to ensure security and compliance with regulatory requirements.

Solutions Implemented

1. Centralized Product Management:
   A parent-child product model was established, with rswinkel.nl and fifacoinservice.nl acting as parent sites. This allowed product updates to propagate across all linked websites while maintaining unique margins per site.
2. Automated Order Processing:
   An API integration with the supplier’s website automated the order processing for FIFA coins, ensuring real-time updates and a seamless customer experience through white-labeled links on the thank-you page.
3. Enhanced Payment Security:
   A multi-step verification process was implemented for credit card payments, utilizing Veriff for user verification. Orders were tracked through a structured workflow to ensure secure transactions.
4. Dynamic Pricing Model:
   A pricing model was developed where the selling price was calculated by adding a configurable margin to the base buying price. This allowed Internet Tech to adjust prices dynamically based on market conditions.
5. Website Development and Maintenance:
   Custom WordPress-based websites were built and maintained across all 11 interconnected sites. The shift from Magento to WooCommerce provided a more cost-effective solution, aligning with Internet Tech’s need to reduce operational costs. While the WooCommerce setup was slightly less advanced than Magento, it met the company’s requirements for lower maintenance and development costs, allowing them to maintain profitability.
6. SEO Optimization:
   Basic SEO services were provided to enhance the websites’ visibility on popular search engines like Google and Bing, driving organic traffic and boosting the online presence of Internet Tech.

Results

The project led to significant improvements in Internet Tech’s operations:

• Efficiency: The centralized product management system ensured consistency across all websites, reducing manual effort and errors.
• Automation: The integration of APIs streamlined the order processing for FIFA coins, leading to faster fulfillment and improved customer satisfaction.
• Security: The enhanced payment security measures and user verification process safeguarded transactions, ensuring compliance with regulatory standards.
• Pricing Strategy: The dynamic pricing model allowed Internet Tech to maintain profitability while adapting to market fluctuations.
• Website Management: The WordPress-based websites were efficiently managed, with quick response times and regular updates, thanks to the dedicated project manager. Despite the slight reduction in features compared to Magento, the WooCommerce setup significantly reduced maintenance and development costs, which was critical for Internet Tech’s business model.
• SEO Performance: The basic SEO optimizations contributed to a noticeable increase in organic traffic, further solidifying Internet Tech’s online presence.

This dashboard that tracks user engagement metrics over the past 12 months compared to the preceding period. Here’s what each metric represents:

Users (37K): This indicates that 37,000 users interacted with the site or service during the last 12 months, showing a 12.2% increase compared to the preceding period.

New Users (36K): Out of the 37,000 users, 36,000 were new, which means they visited or interacted with the site/service for the first time. This represents an 11.6% increase from the previous period.

Average Engagement Time (1m 15s): On average, users spent 1 minute and 15 seconds engaging with the content or service. This shows a 4.8% increase in engagement compared to the previous period.

Total Revenue (€40B): The chart shows a total revenue of €40 billion. However, the chart doesn’t seem to provide a direct comparison for this metric to the previous period. The revenue value might be cumulative over the period shown.

Line Graph: The line graph at the bottom of the chart displays user activity over the last 12 months (in solid blue) compared to the preceding period (in dashed blue). The general trend shows fluctuations in user engagement, with spikes at certain points and a sharp drop at the end.

Overall, the chart suggests that the site or service saw an increase in users, new users, and engagement time over the last 12 months, leading to substantial revenue.